BOSS is delighted to announce a long-term partnership with two-time Formula 1™ World Champion Fernando Alonso. This exciting collaboration will see BOSS dress Alonso for official off-track events, including major red-carpet appearances and interviews. Alonso will also support BOSS in a number of promotional activities, brand events and social media campaigns. This partnership is a strategic move for BOSS, which has been the Official Fashion Partner of the Aston Martin Aramco Cognizant Formula One™ Team (AMF1) since June 2022. In this role, BOSS has been responsible for creating looks, formal wear and performance team and travel wear for the team’s drivers. This latest partnership with Alonso further cements BOSS’s position in the world of Formula 1™.
Source: Hugoboss.com