BOSS, a world-known German mid-luxury fashion brand, announced their latest long-term partnership and the launch of a standalone collection, created with Matteo Berrettini, nicknamed “The Hammer” – an Italian professional tennis player. Matteo is the only Italian player who reached the final of The Championships in Wimbledon, and both Matteo and BOSS are proud to become the official partners.
Berrettini will be presented as a Global Brand Ambassador for BOSS, and he will also appear in BOSS global campaigns. Those will be ready to start in the Spring/Summer of 2022. But that’s not all from BOSS! Also, the BOSS x MATTEO BERRETTINI collection will be introduced in summer 2022. The collection will be balanced with dynamic designs and also off-court pieces. BOSS’s customers can soon enjoy modern polo shorts, a cap, wristband and sustainable socks. A trendy t-shirt, new hoodie and pants are perfect for the off-court days.
Source: Hugoboss.com