Recently, H&M introduced its bright and shiny “Neo Real” – H&M Studio’s statement for autumn. The A/W22 collection, inspired by the Space Age of fashion and Mars missions, offers a futuristic look with its bold colours, silhouettes, accessories and fabrics. This collection aims to blur the borders between reality and fantasy to an optimistic effect.
The campaign for the H&M Studio’s A/W22 collection stars queer artists from London, working with art, fashion and music – Georgia and Joel Palmer. The A/W22 collection will be available in selected stores and on H&M’s official website from this year’s October 13th.