For this year’s fall/summer campaign, HUGO BOSS captures today’s most influential stars and shows what being your own BOSS really means. For the brand, the partnership with this group of stars establishes its goal of inspiring and empowering young and ambitious people all over the world.
This campaign’s inspiring stars include TikTok creator Khaby Lame, Italian tennis player Matteo Berrettini, German runner Alica Schmidt and British boxer Anthony Joshua. Also, for the first time in HUGO BOSS history, the legendary supermodel Naomi Campbell joins the group. Kendall Jenner, American rapper Future and South Korean singer and actor Lee Min-ho complete the cast of the campaign.