At the beginning of April 2022, Burberry announced its new campaign for the brand’s major Lola bag, designed by Ricciardo Tisci – Burberry’s Chief Creative Officer. For Ricciardo, the Lola bag embodies a strong, sensual and intelligent attitude and is an ode to strong women from all around the world. 

This spring’s campaign features Bella Hadid, Lourdes Leon, Jourdan Duss and Ella Richards, which all embody the Lola bag spirit and represent the feminity and powerful essence. The campaign was captured by Torso Solutions and styled by Suzanne Koller.

The Lola gab is available worldwide in Burberry stores and online and is accessible in various sizes, styles and colours.