On February 10th, 2022, Burberry unveiled their charming Spring/Summer 2022 experience at their flagship store positioned on Rodeo Drive, Beverly Hills. The new takeover is inspired by Chief Creative Officer Riccardo Tisci’s “Animal Instinct” theme. That is based on the idea of shifting between endless possibilities related to a fantasy world and reality.
The exterior of the takeover is covered up in an abstract print made in a camouflage of bubble gum pink, black and white colour, associated with the vivid patterns in the womenswear and menswear collection.
In the building, you can find an intimate room with a presentation film completed by a sound audio shifting between music, wind and nature, which represents Tisci’s vision for the collection.
The latest Burberry flagship store celebrates freedom of imagination and creates a journey through unique spaces, unexpected in their sound, texture and adventure.