H&M has selected a new brand for the “H&M with Friends” concept partnership – The Good American. The “H&M with Friends” was created to help customers find their individual styles among many world-known high-fashion brands Several fashion brands are available on the H&M website, including Arket, COS, Weekday, and Monki. 

The newest H&M friend, Good American, was founded by Emma Grede and Khloe Kardashian and created body-positive fashion pieces for everyone with a wide range of sizes. 

H&M will include Good American Swedish and German online sites from December 2022.

Source: Hm.com