Mango, one of the most recognisable European fashion groups, launched its first-ever denim collection. This collection is designed with a single type of fibre and minimum accessories and aims to support and expand the brand’s journey towards sustainability. The accessories were designed with 3D digital design technology, which also helped to minimise waste during the new item’s development.
The collection was launched as a part of Mango’s latest sustainability strategy. This strategy aims to design its products with circularity criteria and promote a second life for various products.
The campaign for Mango’s denim collection features Indira Scott and is captured by Dario Catellani.