On February 17th, 2022, Pandora launched a new Marvel x Pandora collection, entering the Super Hero universe. The exclusive collection is committed to Marvel fans and consists of 11 hand-crafted fine jewellery pieces. The collection includes a bracelet, a ring and charms picturing the Black Widow, Iron Man, Captain America’s iconic shield and much more Avengers-themed symbols.
The recent Marvel x Pandora collection was financed by a broad marketing campaign and is available online and in all 2,600 Pandora stores worldwide. The price for these Marvel jewellery pieces is in a similar range as other world-known Pandora collections. In addition to the jewellery collection, Pandora is also launching a Marvel x Pandora mini-game where the players build up a team of Avengers and complete missions to save the world. There is a chance of winning a Pandora bracelet if the mission is completed.