Recently, Pandora announced the opening of the New York Hub in September 2022, aiming to support its US growth strategy in the retail industry. This fall, the hub, located in Manhattan, will deploy as a provisional space, followed in summer 2023 by a permanent space. Approximately 150 full-time employees will be hired by the office.

With Pandora jewellery sold in more than 100 countries, the brand continues its long-term growth ambition and has the goal to increase market share and double revenue in the United States compared to 2019.