Ralph Lauren’s first-to-market product innovation

Posted by Allrings | Jan 27, 2022 | Fashion | 0 |

Ralph Lauren announced the debut of the RLX CLARUS Polo Shirt at the 2022 Australian Open Tennis Tournament. This exclusive product showcases the brand’s latest goal of product innovation and sustainability.

The RLX CLASUS Polo Shirt is made with the first high-performance cotton fabric and uses a first-to-market patented platform to create this exclusive material. The company’s latest technology creates upgraded cotton fibres with some of the best high-performance features. Those include quick-drying together with moisture management while providing the cotton’s breathability and feel. This textile technology was created by Natural Fiber Welding, Inc., which continues its partnership with Ralph Lauren.

The RLX CLASUS Polo Shirt will make its entrance at the 2022 Australian Open and will soon start global distribution. Supplementary styles, colours and women’s wear will launch in the following weeks.

Source: Ralphlauren.com

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Ralph Lauren’s first-to-market product innovation

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