Following the brand’s 2022 success, HUGO BOSS expands with its latest line – HUGO BLUE, launching in 2024 with a summer collection. Focusing on denim and its easy look and feel, the HUGO BLUE aims to be a powerful symbol of self-expression for both men and women. 

The line draws inspiration from street culture and includes unisex clothing and accessory pieces. The denim core of the 2024 summer collection is completed with jersey, knitwear and outwear pieces. Preorder for the first HUGO BLUE collection starts this June. 

The HUGO BLUE line will launch four collections per year, and its products will be available online and in selected stores worldwide.