IWC Schaffhausen has unveiled its first boutique in Berlin, located on the city’s famous shopping boulevard, the Kurfürstendamm. The Swiss luxury watchmaker’s new space has been designed to be open and inviting, allowing customers to explore its main collections. The boutique features an “Engineering Wall”, which gives visitors an in-depth insight into the intricacies of the movements and complications produced by IWC. A cosy bar and lounge area, overlooking the bustling boulevard, completes the visitor experience. 

Berlin, a city rich in history and full of creativity, is a fitting location for IWC’s latest boutique. The city is a magnet for artists, designers, filmmakers, musicians and tech entrepreneurs. This new boutique is IWC’s second in Germany, following the one in Munich.