At the height of the COVID-19 crisis, Marc O’Polo responded quickly to the shortage of masks by making essential masks from leftover fabric. These high-quality cotton masks were both donated to social institutions and sold. Now that masks are no longer a daily necessity, Marc O’Polo has initiated a recycling project to reuse surplus masks, in line with its goal of becoming a leading sustainable premium lifestyle brand.

In partnership with TEXAID, a leading textile recycling company, Marc O’Polo is testing an advanced recycling process to return processed and unused fibres to the textile cycle. TEXAID sorts and prepares the masks for Renewcell, a recycler in Sweden that uses a patented process to recover cellulose from used textiles. This cellulose is then converted into a dissolving pulp that can be further processed into viscose.

The successful completion of this test project means that new textiles can now be produced repeatedly from used fabrics. Marc O’Polo sees sustainability as a continuous, holistic process that encompasses not only natural and raw materials but also society and the company.