Ralph Lauren (NYSE: RL) will launch a new handbag collection, The RL 888, that celebrates the brand’s signature juxtaposition of sleek modernity and rugged landscapes. The campaign, starring Anna Ewers and Fei Fei Sun, will showcase the collection through a film entitled ‘Outside of Time’, set in a golden landscape of fields and rustic fences.
Crafted by artisans in Florence, Italy, the RL 888 collection includes a crossbody, top handle and mini crossbody chain. Each bag is inspired by the iconic architecture of New York City, with defined angles and dramatic curves. The bags are available in a variety of exotic fabrics and luxurious box calf leathers, with the sculptural RL logo serving as a dynamic closure.
To celebrate the launch, Ralph Lauren is introducing The 888 House, a virtual shopping experience created using CGI technology. This digital platform will allow consumers to explore and purchase Ralph Lauren Collection Icons and The RL 888 Handbag from the comfort of their own home. The RL 888 campaign will launch in August and will appear in print and digital media worldwide, as well as on Ralph Lauren’s digital platforms.