Pandora announced the launch of their first lab-created diamond collection called Pandora Brilliance. The company focuses on changing the diamond jewellery market to a place full of affordable, sustainable and more accessible jewellery products. 

Today’s diamond market is still growing, and lab-made diamonds are slowly taking over. Diamonds, which are created in the lab, are almost identical to mined diamonds. They share the same characteristics and are marked with the same standard called 4Cs – cut, colour, clarity and carat. The company’s new collection featuring lab-made diamonds consists of rings, necklaces, earrings. All pieces are set with sterling silver, 14K yellow gold or 14K white gold. 

The new collection Pandora Brilliance received the CarbonNeutral certification, which covers the collection’s jewellery, packaging, transport and shipping. The company aims to stop using mined diamonds in the future and to create all diamonds with 100% renewable energy.