Pandora, in partnership with Warner Bros. Discovery Global Consumer Products, is launching a jewellery collection inspired by HBO’s Game of Thrones. The collection of 12 designs brings the world of the series to life, with each piece linked to a character or story from the show. Techniques such as laser soldering and oxidation have been used to create striking contrasts and depth in the designs.
The Game of Thrones x Pandora Dragon Egg charm, for example, symbolizes the dragon narrative that runs through the series. “This collaboration has been a frequent request from our customers,” said Mary Carmen Gasco-Buisson, Pandora’s Chief Marketing Officer. “We look forward to connecting with the iconic series’ huge fan base and giving wearers a new way to express their fandom.”
The launch of the collection is part of Pandora’s broader strategy to create culturally relevant collections that resonate with the passions of its fans. The collection will be available in Pandora stores and online from 28 September 2023, with prices starting at $60.