On 15 September, the HUGO x Bella Poarch collection was launched during London Fashion Week and celebrated by the biggest names in content, social media and entertainment. The collection was unveiled at Flannels X in London with live DJ sets, digital art and...
BOSS and Samsonite have collaborated on a capsule luggage collection that reflects their mutual appreciation for superior quality, innovation and enduring design with a unique twist. The BOSS | Samsonite collection is crafted from the finest aluminium and features...
The BOSS brand motto #BeYourOwnBOSS, introduced in 2022, has inspired countless personal stories. The follow-up tagline, 'BOSSes aren't born. They're made', delves into the lives of individuals, highlighting the courage, pain and lessons that shape a BOSS. The...
BOSS is delighted to announce a long-term partnership with two-time Formula 1™ World Champion Fernando Alonso. This exciting collaboration will see BOSS dress Alonso for official off-track events, including major red-carpet appearances and interviews. Alonso will...
Following the brand’s 2022 success, HUGO BOSS expands with its latest line - HUGO BLUE, launching in 2024 with a summer collection. Focusing on denim and its easy look and feel, the HUGO BLUE aims to be a powerful symbol of self-expression for both men and women. ...
On March 15, 2023, HUGO BOSS unveiled its Spring/Summer 2023 collection at the BOSS fashion show in Miami. More than 500 guests saw the reveal of the collection, which was later followed by an afterparty at the Herald Plaza. The latest Boss collection focuses on an...
This year’s celebrity-filled Spring/Summer campaign by HUGO BOSS aims to inspire others to embrace their potential and live a life full of confidence and unique style. The campaign stars six celebrities while sharing their own story and embracing their destiny:...
On the night of September 22nd, HUGO BOSS revealed its newest collection at a star-studded event at Milan’s Veledromo Vigorelli. The Fall/Winter 2022 collection includes iconic BOSS fashion pieces from the archive, paired with new generation models to redefine the...
For this year’s fall/summer campaign, HUGO BOSS captures today’s most influential stars and shows what being your own BOSS really means. For the brand, the partnership with this group of stars establishes its goal of inspiring and empowering young and ambitious...
Recently, HUGO BOSS Group has extended the BOSS Kidswear license agreement with the CWF. This kidswear license includes the designs made for 4 -16-year-old boys and girls, and the production and worldwide distribution of these items. The primary and desired...
BOSS, a world-known German mid-luxury fashion brand, announced their latest long-term partnership and the launch of a standalone collection, created with Matteo Berrettini, nicknamed “The Hammer” - an Italian professional tennis player. Matteo is the only Italian...