This year’s celebrity-filled Spring/Summer campaign by HUGO BOSS aims to inspire others to embrace their potential and live a life full of confidence and unique style. The campaign stars six celebrities while sharing their own story and embracing their destiny: supermodel Naomi Campbell, singer Maluma, supermodel Gigi Hadid, actor Lee Mino, TikTok star Khaby Lame and professional tennis player Matteo Berrettini. These world-known celebrities overcame their difficulties and obstacles and are ready to share their opinion on what it takes to become their own BOSS. Mikael Jansson captured the campaign with Trey Laird under the role of creative director. 

Other celebrities will also share their inspiring stories with their posts on Instagram and trendy videos on TikTok.